Usability and Visibility are two key success factors for a website. Usually you have to trade these off against each other. More usability often means less visibility on the web. This course will teach you the fundamentals behind creating websites that address the criteria for both usability and visibility.

This Website Basics course will show you how to bridge this gap and make design choices that will help you be not only more user-friendly but also highly visible for the search engiines.

The course will cover the following issues:

• What Makes You Unique
  
• Domain Names
  
• Design & Development Fundamentals
  
• Promotion & Marketing
  
• Maintenance - Now That It Is Built, Maintain It
  
• Web Hosting
  
• Tags - The Ins and Outs of All Tagging
  
• Subliminal Marketing & Messaging