No matter how you decide to handle your Internet approach, you must look very seriously at the opportunities that exist with both Search Engine Optimization and Search Engine Marketing. And with that serious look, you must take another analyses of your website - for it is crucial to your SEO & SEM success.

This SEO & SEM course will teach you the fundamentals behind successful Search Engine Optimization and Search Engine Marketing and whether you should tackle them yourself or consider outsourcing.

The SEO & SEM course will cover the following issues:

• Definition of SEO & SEM
  
• Website Basics to help your SEO & SEM
  
• Accountability - Can You Measure It?
  
• Should You Outsource?
  
• SEO 101
  
• SEM 101
  
• White Hat vs Black Hat
  
• Landing Page or Not