In order to be successful with any online business, you need to understand the basics. It used to be that simply having a website gave you enough to be successful. NO MORE! In spite of what you hear, there is NO magic bullet, NO get rich overnight scheme, NO guarantees!

This Online Marketing 101 course will give you the information needed to make intelligent decisions about the direction you want to take your online business.

The course will cover the following issues:

• What makes you unique
  
• Website basics - things you have to know
  
• SEO - SEM what they are and why you need them
  
• Links and link popularity
  
• Competitor sites
  
• Domain names and their importance
  
• Subliminal marketing
  
• Advertising - traditional and virtual
  
• Front doors - what and why
  
• Understanding the Internet customer