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Internet Certified Dealer Customer Data Security & Privacy - SERIOUS BUSINESS
As an online business, it is your responsibility to stay current on privacy and security laws
affecting your business . . . and your customers.
| Security & Privacy Drive Consumer Purchasing Decisions
- 85% of Americans are worried about becoming victims of identity theft.
- 64% of consumers say they had decided not to buy a company's product or service because they did not know
how the company would use their personal information.
- 58% of consumers say if they were confident a business followed their declared security & privacy policies,
they would recommend that business to family & friends.
Source: Privacy & American Business |
Establish good security and privacy practices now. The alternative is decidedly distasteful. If you have a data breach
resulting from weak security practices, you and your business can face lawsuits from the federal or state agencies or
your customers. The Federal Trade Commission (FTC) recently sued 12 companies it accused of having inadequate data
security practices in violation of federal law. Lawsuits stemming from inadequate security practices can erode business
equity, consumer trust and , ultimately, your bottom line. Even if you don't face legal action, your good reputation
could be significantly compromised.
Security is a complex issue
You can manage it
ICD can help
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