Email is the most popular application used in eCommerce and the Internet in general. Unfortunately it is also one of the most abused. From the obvious (spam) to the seemingly inconsequential (sending HTML email), the ubiquitous nature of email in eCommerce can sometimes lead to inappropriate practices.

This Guidelines for Emails course will help you modify and refine your approach to contacting customers via email whether individual emails or creating templates.

The course will cover the following issues:

• What's It All About?
  
• Subject Line - Do You Know What You Are Saying?
  
• Brevity - You're Not Writing a Novel
  
• Using Links
  
• Using Attachments
  
• Objective - What Is Your Call to Action?
  
• Signature File
  
• Using Images