ICD has developed a course curriculum for the Internet person or Business Owner to allow them to better understand the "Internet Buyer" mentality and create an environment that will increase business and profits. These courses are all self-paced with a test for understanding at the end. Once you pass the test, you will be emailed a Certificate of Completion.

The courses followed by a B are considered BASIC level courses and have no minimum requirement. For the rest of the courses, you should have had some experience with marketing on the Internet and in particular, some direct sales experience. If you aren't quite sure what courses would be best for you, contact us and we will help you determine the most appropriate courses for your use.

• Online Marketing 101 B
  
  • The basics behind effective marketing online

• Website Basics B
  
  • What to do when creating or modifying your website, html, tags, etc

• Fast & Frequent
  
  • Details of the lead handling system that nets great results

• Guidelines for Emails B
  
  • Basics of template, autoresponder and email creation

• Phone Dialog with the Internet Customer B
  
  • Basics of phone scripts and conversational key points

• Third Party Lead Providers
  
  • Who, what, why, how much, the good, bad and ugly

• Developing your SOP - Standard Operating Procedures B
  
  • Creating and documenting your processes and its uses

• Reports & ROI - Return on Investment
  
  • Kinds of reports, where to get the info, what to show and who to show it to

• Department Management B
  
  • Guidelines for effective management and motivation

• Active vs InActive Leads
  
  • Defining why it is important to distinquish and handle

• Interactive Marketing
  
  • Newsletters, interactive emails for your entire dealership customer base

• SEM & SEO (Search Engine Marketing / Search Engine Optimization)
  
  • Details of what they are, who is offering it and why it is important to use them

• Virtual BDC
  
  • How this approach can maximize your leads and sales force while diminishing expenses